Client: Interplex Precision Technology (Singapore)
Project: Website Customization
To revamp the corporate website of Interplex, a global customized applications specialist. The website aims to share industry knowledge and product information with its business counterparts.
We proposed a new website architecture to accommodate the complex levels of product content. Using a holistic approach, we established the website’s visual direction with a new visual identity and copywriting tone. This gives users a more seamless experience when navigating the website and searching for information.
What we did
Website Launch and Maintenance
Website Revamp Architecture Planning & Content Structure
With an extensive content to work with, we created an effective content hierarchy, putting into consideration details like font styling, icons, and the sidebar navigation, etc. This resulted in a more engaging and seamless user experience.
Intuitive UX & UI Design
To strengthen brand awareness and assurance, we designed a new visual identity for the Interplex corporate website revamp. Having an intuitive UX design in mind was also crucial in ensuring a smooth user flow and experience.